Red Roof Inn

About:

Red Roof Inn is a U.S.-based economy hotel chain, easily recognized by its large dark-red shingle roofs. With over 500 properties across the Midwest, South, and Eastern United States, Red Roof Inn aims to promote itself as a pet-friendly hotel. To support this, the chain launched sweepstakes promotions highlighting its pet-friendly accommodations and engaging customers with fun contests and giveaways.

Agency / Client:

Tenthwave LLC / Red Roof Inn

Job Description:
Art Direction

Period:

2015 JAN

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I worked on the graphic design and art direction for a promotional website for the "Spotlight on Pet Travel Sweepstakes," tied to Disney’s live-action 101 Dalmatians (c. 1996–1997). The site featured Dalmatian-themed visuals, paw-print motifs, prize promotions, and pet photo galleries. Users could submit their info and see confirmations, while mobile and mockup views highlighted calls to action like "Get your pet in the picture!" creating a fun and engaging sweepstakes experience.