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HOME APPLIANCE & SURVEILLANCE
About:
Panasonic’s Smart Home line features HomeHawk cameras, landline phones, and microwaves, offering smart home convenience and modern kitchen solutions.
Company / Client:
Panasonic North America, NJ, USA
Job Description:
Graphic Design and Art Direction
Period:
2018 SEP - 2025 JUL
I directed the visual strategy for over 20 Telephone models as an Art Director, overseeing the entire photography process to ensure visual excellence. Leveraging these assets, I executed high-end commercial photo retouching and orchestrated the landing page and banner design to deliver a sophisticated digital brand experience.
I served as the Art Director for the product photography of over 20 microwave oven models, overseeing every detail of the visual quality from inception. Utilizing these high-quality assets, I executed professional photo retouching for advertising and led the landing page design to ensure a premium digital presence.
Produced promotional graphics for Panasonic HomeHawk FLOOR featured on official page and b8ta, Inc., bringing out its smart home features and sleek look. Here, my role was as a graphic designer.
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