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HOME APPLIANCE & SURVEILLANCE
About:
Panasonic’s Smart Home line features HomeHawk cameras, landline phones, and microwaves, offering smart home convenience and modern kitchen solutions.
Company / Client:
Panasonic North America, NJ, USA
Job Description:
Graphic Design and Art Direction
Period:
2018 SEP - 2025 JUL
I directed the visual strategy for over 20 Telephone models as an Art Director, overseeing the entire photography process to ensure visual excellence. Leveraging these assets, I executed high-end commercial photo retouching and orchestrated the landing page and banner design to deliver a sophisticated digital brand experience.
I served as the Art Director for the product photography of over 20 microwave oven models, overseeing every detail of the visual quality from inception. Utilizing these high-quality assets, I executed professional photo retouching for advertising and led the landing page design to ensure a premium digital presence.
I drove the visual design for the Panasonic HomeHawk FLOOR campaign, featured across official digital channels and b8ta retail locations. I was responsible for selecting lifestyle imagery, designing app interfaces, and developing a cohesive suite of social media assets and banners that effectively communicated the product's premium smart home features.
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