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NBC UNIVERSAL CANDIDATE MATCH
About:
"#Decision2016" was a mobile quiz app by NBC Universal for the 2016 U.S. presidential election. Users answered questions on key issues like economy, health care, and immigration, then received a match with candidates such as Trump, Clinton, Cruz, Kasich, and Sanders. Features included sliders, progress bars, side-by-side comparisons, share options, and calls to action, providing a clear, interactive, non-partisan voter education experience.
Agency / Client:
Tenthwave LLC / NBC Univers
Job Description:
Art Direction
Period:
2016 JAN
As Art Director, designed mobile UI/UX for NBC Universal's 2016 "#Decision2016" Candidate Match Quiz. Created interactive screens with sliders, progress bars, and share options, featuring side-by-side candidate comparisons and clear calls to action. The design emphasized engagement, clarity, and accessibility, helping users explore policies and align with candidates in a non-partisan, intuitive experience.
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