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LUMIX & Imaging
About:
LUMIX: Panasonic’s premium digital cameras, combining sharp imaging, versatile shooting, and sleek design—crafted for both enthusiasts and professionals.
Company / Client:
Panasonic North America, NJ, USA
Job Description:
Graphic Design and Art Direction
Period:
2018 SEP - 2025 JUL
Emphasizing the PTAP Program and S1H's Cinematic CapabilitiesExecuted the design of a complete visual identity system for the strategic collaboration between Netflix and the Panasonic LUMIX S series. This was directly under the Partner Technology Advisory Program (PTAP). A primary focus was on visualizing the LUMIX S1H's premium cinematic capabilities, ensuring the camera's uncompromised professional filmmaking credentials were at the core of the branding. The work encompassed all branding elements, from logo adaptation and digital brand guidelines to campaign assets and user-centric digital experiences, empowering professional storytellers. A specific design system was created to integrate Netflix’s rigorous professional standards with the high-end aesthetic of the LUMIX brand, resulting in a cohesive, premium narrative.
These strategic collaborations involved designing and placing co-branded banners across major retail (Best Buy, Amazon) and tech editorial platforms (WIRED, The Verge), significantly expanding the reach and impact of the LUMIX S1H launch and establishing its premium market position.
Developed a micro-site for Panasonic Lumix S series, using striking visuals, clean layout, and interactive elements to effectively showcase the full product lineup.
Crafted a B&H micro-site for Panasonic Lumix S & G series promotions, using high-quality imagery, modular layouts, and interactive elements to showcase products clearly and engage users effectively.
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