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LUMIX & Imaging
About:
LUMIX: Panasonic’s premium digital cameras, combining sharp imaging, versatile shooting, and sleek design—crafted for both enthusiasts and professionals.
Company / Client:
Panasonic North America, NJ, USA
Job Description:
Graphic Design and Art Direction
Period:
2018 SEP - 2025 JUL
Designed the visual identity for the Netflix × Lumix S series collaboration under the PTAP program, emphasizing the S1H’s premium cinematic capabilities and its role in professional storytelling.
Developed a micro-site for Panasonic Lumix S series, using striking visuals, clean layout, and interactive elements to effectively showcase the full product lineup.
Crafted a B&H micro-site for Panasonic Lumix S & G series promotions, using high-quality imagery, modular layouts, and interactive elements to showcase products clearly and engage users effectively.
Crafted Amazon pages for Panasonic Lumix cameras and camcorders, combining premium imagery, structured product details, and clear calls-to-action. The design emphasizes visual storytelling, easy access to specs and reviews, and a seamless shopping experience to engage users and drive purchases.
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