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SNYDER'S SOCIAL MEDIA
About:
Snyder’s of Hanover is a U.S. snack brand specializing in German-style pretzels, offering pretzels, mini pretzels, pretzel bars, and snack mixes. Known for quality and flavor variety, it maintains strong consumer loyalty and retail presence.
Agency / Client:
Tenthwave LLC / Snyder's of Hanover
Job Description:
Art Direction
Period:
2015 JUL
Analyzed Facebook mobile app “Suggested Post” feed, showcasing sponsored snack ads from Snyder’s of Hanover, Cape Cod, Archway, and Stella D’oro. Designed playful, meme-style creatives that blended into the feed while clearly labeled as sponsored. I led layout design, visual storytelling, and creative strategy, demonstrating early social media advertising tactics, brand visibility, and user engagement strategies in a mobile feed environment.
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